상세요강 |
[담당업무] Job Description
• Create, manage and optimize the Mangosteems webpage, showcasing products, testimonials and regional successes.
• Plan and drive online advertising initiatives analyzing paid and organic search engine marketing activities and providing performance tools to increase sales within our regional network via qualified lead generation and website conversion.
• Drive performance marketing campaigns (PPC) to specific client segments, including teachers, school and institution decision makers, parents and potential partners.
• Report monthly and analyze campaign results, sharing best practice and recommendations.
• Evangelize the application of digital marketing strategies and tactics that will result in improved marketing efficiency (lower CPA, improved conversion rates, increased organic lead generation).
• Develop and drive adoption of inbound marketing best practice across the Mangosteems network.
• Nurture a test and learn culture in digital marketing through A/B testing and data-led decision making.
• Partner with digital marketing and development agencies to ensure that projects are delivered on time, to the brief and with measurable results that prove return on investment.
• Be a thought leader on digital marketing in Mangosteems, championing the adoption of new tools, and techniques to improve digital marketing performance.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
[자격요건] Requirements
• 2 year’s professional experience in digital/online marketing roles either agency or client side.
• Bachelor's degree in Marketing, Communications or related degree.
• Demonstrable experience of managing online marketing campaigns from inception to successful execution in international markets
• Experience running online marketing tests (A/B)
• Expertise in web analytics tools (Google Analytics)
• Experience of Marketing Automation tools (e.g. Hubspot)
• Broad knowledge of SEM, SEO, Display, remarketing and email marketing best practice
• Thai national with some English language ability.
• Demonstrated experience managing a marketing budget
[전형절차] 서류전형(이력서/포트폴리오)- 1차면접(실무) - 2차면접 - 최종합격
[지원기간] ASAP |