| 상세요강 |
[담당업무]
Job Description]
- Holistic IMC planning and Strategic Brand PR Communication : Develop IMC plan to refine Corelle Brands branding positioning thru articles & visual contents
Develop strategic brand communication plan to elevate brand equity and link to digital sales growth
- Online media communication : Improve online-media performance
Execute online VOD contents for successful viral
Create branded digital & visual contents per a month for CBK digital channels
- SNS Digital communications : Develop strategic SNS digital communication plan
Communicate with consumers thru various online events
Increase monthly engagement and # of impressions (Facebook, Instagram)
- PR Coverage management : Develop PR coverage every month for constant media exposure of Corelle Brands
[자격요건]
Job Requirements]
Education: University graduate, preferably Marketing or Business Commerce
Experienced period: more than 10 years
Work Experience]
A proven record of success in marketing function as an assistant digital marketing manager at multi-national consumer product company (preferred in the Small Kitchen Appliances marketing experience)
Min. 10 years work experience in cookware category (or FMCG industry)
Solid understanding of consumer and customer
Excellent knowledge of market, distribution channel & consumer trend as well as competitive products
Good knowledge & experience on e-commerce / digital & social activation to drive conversion.
Marketing A&P budget management experience. Overall financial knowledge to interpret sales/PL number is required
Personal attribute/other requisites]
Fluent in English & Korean communication skill
Drive for result (growth of the business), Strong entrepreneurship is required
Self-directed, self-starter, good ability to work within a team
Excellent interpersonal and communication skills and confidence to deal with all levels of organization
Must be very organized and able to focus on outcomes & prioritize tasks
A strategic and reasonable thinker who has ability to see the big picture from long term perspective while maintaining attention to details
Well-practiced presentation skill and strong knowledge of MS Office, including PowerPoint, Word, Excel
[전형절차]
서류전형-면접전형
[지원기간]
ASAP |
